We specialise in charity & fundraising videos and we’ve got a long and successful track record in awareness and fundraising campaigns. We make charity video that ranges from moving case study film, to brand awareness films and fundraising videos. We know that people are deeply important to charities: beneficiaries, donors, volunteers and staff are all vital. And we know how to look after them. We know that sometimes budgets are tight and timescales can be challenging. We give special rates to charities and we make sure every scrap of the budget counts. And we know that making a video can be a challenge if you’ve not done it before. We’re experts at guiding clients through the process and we can help with scripting, casting and finding locations.
We begin with research into your audience and an understanding of the information you need explained. We believe in forming collaborative partnerships, so we can take the time to understand you, your goals, and the people you’re speaking to:
- Set clear objectives & define success: We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
- Research audience & market: Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
- Decide core message: Together we construct a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.
- Develop creative idea & interactive story: Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
- Script & Storyboard: Next we write a video script that incorporates your message and story. We also help you visualise the finished piece through a storyboard.
- Film, animate, & edit: The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
- Measure success: Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.