When potential clients, investors, partners or employees are evaluating your company, one of the first things they look at is your people. Your employees are the assets that get things done, create value, drive profits, possess expertise and grow the organization. These videos project the human side of your organization and give prospective partners a true sense of your culture. Employee Profile video engagements also allow you to take control of the message, and ensure that your people and their insights are developed properly and consistently with your overall corporate image. We can help to ensure that these Employee Profile videos are within the first page search engine rankings to help protect the reputation of your people and by default, your organization.
We begin with research into your audience and an understanding of the information you need explained. We believe in forming collaborative partnerships, so we can take the time to understand you, your goals, and the people you’re speaking to:
- Set clear objectives & define success: We work with you on specific & achievable video objectives. This makes measuring your success simple and gives the project clear direction.
- Research audience & market: Good research is vital to any video project. We support your existing data with analysis into your target audience and what they care about.
- Decide core message: Together we construct a core message to drive action towards your goals that’s in line with your brand and engaging for your audience.
- Develop creative idea & interactive story: Using a blend of imagination and insight, we develop a creative concept for your video. Once the idea is fleshed out we build the narrative.
- Script & Storyboard: Next we write a video script that incorporates your message and story. We also help you visualise the finished piece through a storyboard.
- Film, animate, & edit: The production team handles filming. After that comes editing and animation work, where your story and creative idea are brought to life.
- Measure success: Once you’re completely happy, it’s time to distribute your video content. And we report on its success based on your original objectives.